How can we understand and transfer corporate design? My goal was it to design a bluetooth speaker for EGO Powertools.

I took each of the visual elements from the actual product and abstracted them. I then projected the basic design of the control elements onto the control elements of the loudspeaker to give it the recognisable EGO Powertools look.

In the style of EGO Powertools, the places with the authoritative functions of the product are highlighted in the company‘s shade of green. The material was appropriately chosen for the everyday use of a landscaper: Plastic and a rubberised sheath. Held in the colours of EGO Powertools.

I presented the design to EGO Powertools and passed it on to the development department in Europe. With very positive feedback, the work has been passed on to the design department. It has not yet been decided whether the product will be developed further.

professional x soundbox

David Petri

supervised by Prof. Gerhard Reichert

2021/22 | 4 months